Dani Nash Fitness

Dani Nash was launching her business with a clear philosophy: movement as an act of self-care. She envisioned a brand that felt grounded and supportive — one that spoke to high-performing women building sustainable routines, with room for a glass of wine and a night out. Our goal was to create a refined, cohesive identity that communicated both ease and intention.

We began with strategy, shaping positioning that set her apart from traditional fitness messaging. The focus was on balance, consistency, and long-term wellness — not intensity or extremes. From there, we developed a visual identity that felt calm, elevated, and approachable, using soft neutrals, refined typography, and thoughtful whitespace to reflect her tone.

A custom Squarespace website brought the brand to life. With subtle development enhancements and clear, supportive copy, the site feels polished and personal — creating a seamless experience that mirrors Dani’s thoughtful approach.

Today, Dani Nash Fitness is positioned as a modern, intentional brand — designed to grow alongside her and resonate with women seeking a more balanced relationship with movement.